New YMCA Partnership with AIR MILES and the Government of Canada


New YMCA Partnership with Air Miles and the Government of Canada

On Feb. 20, an innovative new partnership with AIR MILES Reward Program and Government of Canada was announced by Health Minister, Leona Aglukkaq, at the Eau Claire YMCA in Calgary.

In Summer 2012, the Public Health Agency of Canada (PHAC) invited AIR MILES for Social Change (AMSC) to submit a proposal for funding, in collaboration with the YMCA, to develop a cost-effective tool for creating behaviour change that promotes healthy living. The result was the creation of the Air Miles/YMCA Physical Activity Project. The objective is to encourage Canadians to achieve health benefits by awarding Air Miles reward miles at participating YMCAs. This is a new and innovative approach to inspire and reward increased and sustained physical activity -- and an exciting opportunity for the YMCA to demonstrate its leadership in promoting healthy living.
Participating Member Associations include YMCA of Greater Moncton, YMCA of Greater Toronto, YMCA of Oakville and YMCA of Calgary. The participating YMCAs were chosen to meet the combined criteria of PHAC and AMSC. The YMCA of Hamilton/Burlington/Brantford, along with the YMCA of Niagara, will also contribute to the project by providing control data. The program will launch in April 2013, with offers promoted through targeted marketing and communications using YMCA and AIR MILES channels. If you have any questions about this project, please email Gloria So, YMCA Canada.